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Oracle Eloqua Marketing 2025 Implementation Professional Sample Questions (Q143-Q148):

NEW QUESTION # 143
Which data is typically captured and analyzed in closed-loop reporting?

  • A. Website traffic metrics
  • B. Social media engagement metrics
  • C. Lead demographics and firmographics
  • D. Email open and click-through rates

Answer: C

Explanation:
Closed-loop reporting involves capturing and analyzing lead data throughout the marketing and sales funnel. This includes information such as lead demographics (e.g., age, gender, location) and firmographics (e.g., company size, industry). By understanding the characteristics of converted leads, marketers can tailor their campaigns to target similar prospects and improve overall conversion rates.


NEW QUESTION # 144
What is the relationship between a contact record and a data model in Oracle Eloqua?

  • A. A data model is a subset of contact records stored in Eloqua.
  • B. A contact record determines the fields and relationships in a data model.
  • C. A contact record represents a single instance of data in the data model.
  • D. A data model defines the structure and attributes of a contact record.

Answer: D

Explanation:
In Oracle Eloqua, a data model defines the structure and attributes of a contact record. It specifies the fields, relationships, and other properties that make up a contact record in the marketing automation platform. The data model serves as the foundation for organizing and storing contact data, ensuring consistency and accuracy in the representation of individual records.


NEW QUESTION # 145
What is the purpose of the campaign canvas in Oracle Eloqua?

  • A. To track and measure campaign performance.
  • B. To design landing pages and forms.
  • C. To visually plan and execute marketing campaigns.
  • D. To create and manage email campaigns.

Answer: C

Explanation:
The campaign canvas in Oracle Eloqua is a visual interface that allows marketers to visually plan and execute their marketing campaigns. It provides a drag-and-drop environment where marketers can define the campaign flow, add assets and messaging, set up decision steps and triggers, and automate various marketing activities. It is specifically designed to aid marketers in strategizing and executing their marketing campaigns, rather than managing email campaigns, designing landing pages and forms, or tracking campaign performance (although tracking and measuring campaign performance can be done using Eloqua's reporting capabilities). -


NEW QUESTION # 146
Which of the following is a common use case for email marketing in Oracle Eloqua?

  • A. Customer relationship management
  • B. Lead scoring and nurturing campaigns
  • C. Mobile app development
  • D. Social media management

Answer: B

Explanation:
Oracle Eloqua is a marketing automation tool that is commonly used for lead generation and nurturing campaigns. With Eloqua, marketers can track user behavior, score leads based on their interactions, and automate personalized email campaigns to nurture leads through the sales pipeline.


NEW QUESTION # 147
Which of the following elements can contribute to establishing a strong brand presence in email marketing?

  • A. Inconsistent and unpredictable email send frequency
  • B. Consistent use of colors, logos, and fonts
  • C. Sending emails from multiple different email addresses
  • D. Ignoring audience segmentation and personalization

Answer: B

Explanation:
Consistency is key when it comes to establishing a strong brand presence. By using consistent colors, logos, and fonts across all email marketing efforts, recipients can easily identify and associate the brand with the content they receive. This helps in building trust and brand recognition among the audience.


NEW QUESTION # 148
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