MCE-Con-201新版題庫上線,MCE-Con-201資訊

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MCE-Con-201新版題庫上線, MCE-Con-201資訊, MCE-Con-201熱門考題, MCE-Con-201考試證照, MCE-Con-201考題套裝

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section Weight Objectives
Journey Builder and Automation 20% - Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
Discovery and Requirements 15% - Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs
Analytics and Reporting 15% - Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution
Data Management and Segmentation 20% - Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
Content and Messaging 15% - Multi-channel messaging
  • 1. Personalization and dynamic content
  • 2. SMS, push notifications, and other channels
- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
Concepts of Marketing Cloud Engagement 15% - Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products

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最新的 Salesforce Consultant MCE-Con-201 免費考試真題 (Q53-Q58):

問題 #53
What is true about page actions?

  • A. You cannot set the prospect's source campaign with page actions.
  • B. You cannot use auto responder emails with page actions.
  • C. It is possible to use URL wildcard by adding * to the end of the URL.
  • D. You can define a page to be a priority page to highlight the activity to Sales reps and other users.

答案:B,C,D


問題 #54
Is it possible to split Dynamic List to other Dynamic Lists?

  • A. False
  • B. True

答案:A


問題 #55
Which is true about Visitor Filters?

  • A. You can the filter by IP
  • B. You can filter by a hostname
  • C. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
  • D. You can filter by a hostname wildcard
  • E. You can't filter your own company IP

答案:A,B,C,D


問題 #56
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

  • A. LookupRows AMPscript function
  • B. Lookup AMPscript function
  • C. Dynamic Content Block
  • D. Enhanced Dynamic Content Block

答案:A

解題說明:
This is a one-to-many relationship: a single subscriber ' s session ID can correspond to multiple abandoned cart line items in the second data extension. LookupRows() is purpose-built for exactly this case - it returns every matching row from a target Data Extension as a rowset, which can then be iterated with a loop (for example, using RowCount() and Field()) to render each product ' s SKU, name, quantity, price, and image inline in the email. Lookup() (option C), by contrast, returns only a single value from the first matching row, making it structurally incapable of listing multiple cart items. Dynamic Content Block and Enhanced Dynamic Content Block (options A and B) are content-personalization tools driven by rule-based conditions tied to subscriber attributes; they display one of several pre-built content variations rather than iterating over an arbitrary, variable-length list of related records. For abandoned-cart, order-confirmation, or any ' header plus line items ' email pattern, LookupRows combined with a loop is the standard AMPscript approach taught across Salesforce ' s own certification content. Reference: AMPscript Data Extension Functions - LookupRows(), Abandoned Cart Journey patterns.


問題 #57
Northern Trail Outfitters wants to know the number of contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

  • A. Query the Contact Data View and transfer it weekly
  • B. Query the Subscriber Data View and extract it weekly
  • C. Configure the Contact Extract Activity in Automation Studio
  • D. Schedule the Contacts Counts Standard Report

答案:A

解題說明:
The Contact Data View is the authoritative system data view that reflects the full Contact model in Marketing Cloud, including all contacts synchronized from connected Salesforce orgs and those created natively. A scheduled Automation Studio sequence - SQL Query Activity against the Contact Data View, followed by a Data Extract Activity configured to email the resulting file or a notification - satisfies a recurring, hands-off weekly report to the CMO. Option C is close in mechanics but targets the Subscriber Data View, which reflects the legacy All Subscribers list rather than the full Contact model; in a Contact Model-enabled account, this undercounts or misrepresents the true contact base. Option A references a ' Contact Extract Activity, ' which is not a standard Automation Studio activity name - Data Extract Activity is the correct term, and it operates on Data Extensions, not directly on a live count without a preceding query. Option B ' s ' Contacts Counts Standard Report ' is not an out-of-the-box Marketing Cloud report. Consultants should default to querying the correct data view for the object being counted, then automating the export/notification with Automation Studio rather than relying on manufactured report names. Reference: Marketing Cloud Data Views, Automation Studio Query and Extract Activities.


問題 #58
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